Natural Mappings and Stimulus-Response Compatibility in User Interface Design 150 150 The User Experience Design Guide

Natural Mappings and Stimulus-Response Compatibility in User Interface Design

Summary: Designs that quickly convey relationships between the user input and the result often use natural mappings or have a high stimulus–response compatibility.

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Technology Myths and Urban Legends 150 150 The User Experience Design Guide

Technology Myths and Urban Legends

Summary: When users don’t clearly understand how systems function, they develop unique (and often incorrect) theories to explain their experiences.

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Case study: Heat Maps and UX Improvements Increased Leads for an Industrial Commodity Client 759 588 The User Experience Design Guide

Case study: Heat Maps and UX Improvements Increased Leads for an Industrial Commodity Client

As online marketing continues to mature and all un-owned media becomes more competitive (increasing CPC, more emails going to spam, and more challengers for top organic rankings), user experience and conversion rate optimization (CRO) of owned media has become a mainstream priority for ensuring revenue and lead growth. Rather than competing against the entire digital…

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