Each designer has needed to justify designs to non-designers, yet most lack The power to provide an explanation for themselves in some way that may be compelling and fosters agreement. The power to effectively articulate design decisions is important to the success of a project, since the most articulate person steadily wins. This practical book provides principles, tactics, and actionable methods for talking about designs with executives, managers, developers, marketers, and other stakeholders who have influence over the project with the goal of winning them over and creating the most productive user experience.
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