Bridge the gap between business and design to toughen the customer experience
Businesses thrive when they may be able to engage customers. And, whilst many companies remember the fact that design is a powerful tool for engagement, they don’t have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to take into consideration design as a process, and how this process can be utilized to create a better quality of experience across all of the customer journey.
Experience Design also serves as a reference tool for both designers and business leaders to lend a hand teams collaborate more effectively and to lend a hand keep center of attention on the quality of the experiences that are put in front of customers.
- Explains how to use experience-centric design for better customer engagement
- Offers a framework for thinking and talking about “experience design,” from a company and customer perspective
- Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences
Improve the quality of the experiences customers have with your company and watch engagement soar.