Eye Tracking for User Experience Design explores the many applications of eye tracking to better take note how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to take note, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking all through the design and development of products ranging from information websites to immersive games. They also explore up to date advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to people who wish to learn how eye tracking can be utilized to better take note and design for their users.

  • Includes highly relevant examples and information for many who perform user research and design interactive experiences
  • Written by a large number of experts in user experience and eye tracking.¬†
  • Highly relevant to anyone interested in eye tracking & UX design
  • Features up to date eye tracking research emphasizing the recent uses of eye tracking technology in the user experience industry.

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