What happens when you’ve built a great website or app, but nobody seems to care? How do you get people to stick around long enough to see how your service may well be of value? In Seductive Interaction Design, speaker and creator Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.
- AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions have an effect on judgment and behavior?
- PLAYFUL SEDUCTION: How do you create playful engagements right through the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
- THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle how one can influence behavior and get people to move from intent to action?
- THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found during the book, at the side of dozens of examples showing how these techniques have been applied with great success. As well as, each and every section includes interviews with influential web and interaction designers.