Universal UX Design: Building Multicultural User Experience provides an ideal guide as multicultural UX continues to emerge as a transdisciplinary field that, along with the traditional UI and corporate strategy concerns, includes socio/cultural and neurocognitive concerns that constitute one of the vital first steps in a in point of fact global product strategy.

In short, multicultural UX is no longer a nice-to-have in your overall UX strategy, it is now a will have to-have. This practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product. With hands-on examples right through, readers will learn to as it should be predict user behavior, optimize layout and text elements, and integrate persuasive design in layout, as well as how to decide which strategies to communicate image and content more effectively, whilst demystifying the psychological and sociopolitical factors associated with culture.

The book reviews the essentials of cognitive UI perception and how they are affected by socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design.

  • Teaches how to optimize design the usage of internationalization techniques
  • Explores how to develop web and mobile internationalization frameworks
  • Presents strategies for effectively reaching a multicultural audience
  • Reviews the essentials of cognitive UI perception and the related effects of socio-cultural conditioning, as well as how different cultural bias and expectations can work in UX design

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