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Journey Mapping 101

Journey Mapping 101 150 150 The User Experience Design Guide

Summary: A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

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The Anchoring Principle

The Anchoring Principle 150 150 The User Experience Design Guide

Summary: People tend to focus on a single, initial piece of information, which influences how they estimate value and make subsequent decisions.

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What Is Design Thinking, Really? (What Practitioners Say)

What Is Design Thinking, Really? (What Practitioners Say) 150 150 The User Experience Design Guide

Summary: The majority of UX and design professionals define design thinking roughly the same, regardless of industry and experience, but there’s no agreement on the specifics.

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The Mobile Checkout Experience

The Mobile Checkout Experience 150 150 The User Experience Design Guide

Summary: Optimize the checkout experience on mobile ecommerce channels by taking into account the strengths and limitations of mobile devices. Aim to minimize the number of steps and typing, and take…

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The User Experience of Chatbots

The User Experience of Chatbots 150 150 The User Experience Design Guide

Summary: Far from being ‘intelligent’, today’s chatbots guide users through simple linear flows, and our user research shows that they have a hard time whenever users deviate from such flows.

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Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements

Variable Fonts and Wide-Screen Layouts: Adopting Data-Driven Progressive Enhancements 150 150 The User Experience Design Guide

Summary: The NN/g website homepage now incorporates variable fonts and a wide-screen layout — 2 technical adjustments which improve the user experience for a subset of users on supported devices.

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Filling the Silence with Digital Noise

Filling the Silence with Digital Noise 150 150 The User Experience Design Guide

Summary: Many people use digital media to avoid silence or empty time.

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Five Mistakes in Designing Mobile Push Notifications

Five Mistakes in Designing Mobile Push Notifications 150 150 The User Experience Design Guide

Summary: Provide value to users before asking them to receive your app’s notifications; tell them what the notifications will be about. Don’t send notifications in bursts; make it easy to turn…

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Design Guidelines for Input Steppers

Design Guidelines for Input Steppers 150 150 The User Experience Design Guide

Summary: Reduce input effort for fields with values that deviate little from the default by allowing users to increase or decrease the number in a single button press. Avoid this GUI…

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UX Debt: How to Identify, Prioritize, and Resolve

UX Debt: How to Identify, Prioritize, and Resolve 150 150 The User Experience Design Guide

Summary: Like tech debt, UX debt piles up over time and, if left unaddressed, leads to compounding user problems and costly cleanup efforts. Agile teams can modify their processes to track…

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Intranet Design After a Merger or Acquisition

Intranet Design After a Merger or Acquisition 150 150 The User Experience Design Guide

Summary: Building an intranet for a newly expanded organization calls for empathy, balance, and often some resistance toward upper management.

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Shopping Cart or Wishlist? Saving Products for Later in Ecommerce

Shopping Cart or Wishlist? Saving Products for Later in Ecommerce 150 150 The User Experience Design Guide

Summary: On ecommerce sites, saving shopping-cart items for possible later purchase must be discoverable and low-effort.

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UX Guidelines for Recommended Content

UX Guidelines for Recommended Content 150 150 The User Experience Design Guide

Summary: Encourage engagement with recommendations by presenting them prominently, segmenting suggestions into clear categories, and providing methods for users to give feedback.

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In-Store & Online: Designing For the Changing Behaviors of Today’s Shoppers

In-Store & Online: Designing For the Changing Behaviors of Today’s Shoppers 150 150 The User Experience Design Guide

Summary: Different shopping channels come with relative pros and cons; understand them, augment the channel capabilities whenever possible, and support expected customers’ crosschannel transitions.

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The Vortex: Why Users Feel Trapped in Their Devices

The Vortex: Why Users Feel Trapped in Their Devices 150 150 The User Experience Design Guide

Summary: Many users report anxiety and lack of control over the amount of time they spend online. We call this feeling “the Vortex.”

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Microinteractions in User Experience

Microinteractions in User Experience 150 150 The User Experience Design Guide

Summary: Microinteractions convey system status, support error prevention, and communicate brand. They are initiated by a trigger, are single-purpose, and can make the experience engaging.

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What Could an Intelligent Assistant Do for You? A Diary Study of User Needs

What Could an Intelligent Assistant Do for You? A Diary Study of User Needs 150 150 The User Experience Design Guide

Summary: There are big gaps between what users need to do, what they actually do, and what is possible to do with today’s intelligent assistants.

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Technology Myths and Urban Legends

Technology Myths and Urban Legends 150 150 The User Experience Design Guide

Summary: When users don’t clearly understand how systems function, they develop unique (and often incorrect) theories to explain their experiences.

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Natural Mappings and Stimulus-Response Compatibility in User Interface Design

Natural Mappings and Stimulus-Response Compatibility in User Interface Design 150 150 The User Experience Design Guide

Summary: Designs that quickly convey relationships between the user input and the result often use natural mappings or have a high stimulus–response compatibility.

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User Interviews: How, When, and Why to Conduct Them

User Interviews: How, When, and Why to Conduct Them 150 150 The User Experience Design Guide

Summary: User interviews have become a popular technique for getting user feedback, mainly because they are fast and easy. Use them to learn about users’ perceptions of your design, not about…

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Store Finders and Locators

Store Finders and Locators 150 150 The User Experience Design Guide

Summary: Finding addresses and location information on company websites has gotten dramatically easier, but users increasingly turn to search engines or native map apps first for this task.

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How Community Can Drive Commerce: A Lesson from China’s Little Red Book

How Community Can Drive Commerce: A Lesson from China’s Little Red Book 150 150 The User Experience Design Guide

Summary: China’s popular social-ecommerce app succeeds in building a mutually beneficial user community and bringing in a smooth shopping experience for users.

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Individualized Recommendations: Users’ Expectations & Assumptions

Individualized Recommendations: Users’ Expectations & Assumptions 150 150 The User Experience Design Guide

Summary: Users appreciate personalized content suggestions and are willing to give up some of their privacy for quality recommendations, while accepting some inaccurate recommendations.

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Collaborative Agile Activities Reduce Silos and Align Perspectives

Collaborative Agile Activities Reduce Silos and Align Perspectives 150 150 The User Experience Design Guide

Summary: All members of an Agile team, regardless of design skills, can contribute to the design of a product or feature during the development process.

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